Solar is a leading Northern European sourcing and services company, operating primarily within the electrical heating and plumbing, and ventilation technology sectors. Their core business centres on product sourcing, value-adding services and optimisation of their customers’ businesses. Carrying out a strong and consistent brand image throughout the entire company is an important part of the marketing strategy.
There were not enough resources to create marketing material for all branches of Solar. Consequently, the marketing department was overwhelmed with requests and offices started to create their own marketing campaigns whenever a local promotion occurred. Logically, this resulted in inconsistencies in marketing material. Solar was in need of a solution to relieve the marketing department, whilst carrying out a strong consistent brand image.
Sabern’s brand portal Brandifyer made custom made templates available for every office of Solar. Thanks to the workflow module it is no longer necessary to ask for approval via e-mail. Local offices can easily create marketing material themselves via Brandifyer’s InDesign server without straying off the brand guidelines. Each user has their own roles and user rights, meaning everyone has access to images and other relevant content.