Saxion University of Applied Sciences is one of the largest institutions of higher education in the Netherlands, with close to 27,000 students. Saxion offers a broad range of courses at various levels, including many international programmes. The international student population tops 3,500 students with a total of 89 different nationalities.
Offering high-quality education is a paramount importance to Saxion. Therefore, Saxion finds it very important that students choose consciously and deliberately and are well prepared for their education and professional future. Logically, informing and guiding effectively is an important part of the marketing activities.
Saxion publishes leaflets and brochures to inform future students about the education the institute offers. Like many other companies in this digital age, Saxion decided at one point to make the transition from print to web2print and to digitalize their content. For this development, there was a demand for one central online location where these digital media can be managed and edited before printed.
The previous solution worked slow and editing could not be done in an effective way. Simple amendments had to be made through the entire system making the work process time-consuming, inefficient and error-prone.
Brandifyer enhanced the marketing process in several ways. For instance, users can work simultaneously in templates in the InDesign module without slowing down the system. Plus, making simple edits throughout the entire database is no longer necessary, since all content is always synchronised and up to date. Creating and publishing leaflets and brochures is now an easy part of the marketing activities.
“With Brandifyer we can quickly and effectively work together in a user-friendly brand portal.”
When introduced to Brandifyer, Saxion was happy to see how effective it made their workflow. According to the marketing department, the transition was easy, the co-operation pleasant and their overall experience is top-notch. In Brandifyer, Saxion uses custom made templates in the InDesign server to design new marketing material. Slow and error prone systems belong to the past. With Brandifyer, creating, editing and publishing brochures is done easily and efficiently.