Improving Findability with Metadata and Tags

The importance of metadata and tags


Managing numerous files and assets can be a difficult undertaking, especially multiple co-workers work with the same data. Everyone has their own interpretation of findability and his own logic behind naming and placing a file or asset.


Improve your findability in the content jungle

“It gets worse here every day”: your database gets so cluttered that eventually, you can’t see the wood for the trees anymore. Everyone must have encountered files with vague names like ‘Image_2546’ or ‘Client x – Jordan edit’, forcing you to open these files one by one in order to see if this is actually the file you were looking for. This process often ends up in duplicating files if the original is not found.


Whenever we search for information on Google (or Bing, we don’t judge), we enter whichever terms are relatable to the said subject. Information found on the web are categorized by metadata and tags.

This also works the other way: we add tags to our videos on YouTube or tweets on Twitter to increase exposure and findability, so why wouldn’t we use the same method for our own database? Rather than fully relying on the hierarchy of the files and (unclear) names to find what you are looking for, improve your findability with metadata and tags.

What vs. where

What vs Where
Metadata gives context to data. That sounds paradoxical, but it does provide further information about an asset. Hence, metadata improves findability. We can clarify three different types of metadata: descriptive metadata, structural metadata, and administrative metadata.

Descriptive metadata enables owners to add information about the author, the title, and keywords of the asset. Structural metadata describes how the asset is structured. Administrative metadata provides information about the asset, such as the file type or technical details.

Meeting your marketing objectives in brand portals

Sabern Brandifyer Image Library

Managing digital media with metadata and tags is possible in multiple content systems, for instance, in brand portals. Not to be confused with media banks; brand portals are the all in one marketing hubs for managing digital marketing media, for creating marketing material and for pushing these publications to multiple channels. Whatever your objectives are, brand portals are a great asset to every marketing strategy.

The advantages of metadata and tags:

Improved searchability, which increases the findability;
Decreases the chance of working with outdated data;
Saves space, especially if you are working in an online platform.

And gone are the days of spending hours on plowing through heaps of data. Instead of searching for a location of a file, search for its context. Structured metadata helps you find and use data efficiently.

See also how Digital Asset Management helps marketers work more efficiently.


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