The blog for the marketers and product managers, about marketing, design automation, Product Information Management and Digital Asset Management.

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Managing Online Presence and Product Information in Retail

Online presence is vital. Consumers are everywhere and expect the same presence from the providers of products and services they need. Retailers can achieve this by anticipating the consumer’s needs. Their product or service has to be easy to find and to purchase.

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Centralizing marketing in Europe

Headquarters maintain the heart of the brand. They are the center where the brand identity is secured and managed. The biggest challenge lies in consistent branding and consistent communication globally.

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Welcome to the Content Jungle

Managing numerous files and assets can be a difficult undertaking, especially if it’s done by multiple co-workers. Rather than fully relying on the hierarchy of the files and (unclear) names to find what you are looking for, improve your searchability with metadata and tags.

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Why You Need a Brand Style Guide ASAP!

What do all great brands have in common? They are instantly recognized. According to Pardot, the authenticity of content is the most influential factor in following a brand. Furthermore, authentic content is 2x more impactful than a brand’s market position. How do you build and sustain this authenticity?

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Are you a Technical Writer or a Technical Communicator?

Technical writers are the bridge between man and technology. Not surprisingly, we often refer to technical writers as technical communicators nowadays. Which one of the two are you? What can you do to turn static information into interactive content?

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10 Frequently Used Terms in Digital Asset Management

When implemented correctly, Digital Asset Management strengthens and empowers your brand. It quickens the marketing process, ensures consistency in all marketing material and decreases the chance of incorrect information. We’ll explain what Digital Asset Management entails and what the frequently used terms in DAM-software are.

How To Create A Better Marketing Workflow Management

Implementing an efficient workflow system can be quite challenging and sometimes even frustrating. Different colleagues have different priorities. Plus if you have a lot of ad hoc work activities, long-term projects tend to be forgotten. So what is the best way to improve everyone’s productivity and keep everyone’s workflow going?

5 Advantages of Having an Adobe InDesign Server

Adobe InDesign: it’s a graphic designer’s haven for creating and editing digital publications such as brochures, magazines or folders. But designers tend to be scarce and so is their time. Luckily, recent technology allows us the possibility to create relatively easy designs ourselves. Therefore, we can leave the important projects to the super creative minds, cause it is no longer necessary to turn to the designer for every little task.

How Digital Asset Management Helps Marketers Work More Efficiently

Over the years Digital Asset Management, or DAM, is continuing to play a bigger role in the careers of marketers. And for a good reason. With DAM, marketers don’t have to be the ‘brand identity guardian’ all the time and therefore have more time to do what they do best: creating content.

Brandifyer Features of 2016

2016 has been a busy year for the developers of Sabern. We continued to strengthen our product Brandifyer with features that save time on content management.

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