The blog for the marketers and product managers, about marketing, design automation, Product Information Management and Digital Asset Management.
Online presence is vital. Consumers are everywhere and expect the same presence from the providers of products and services they need. Retailers can achieve this by anticipating the consumer’s needs. Their product or service has to be easy to find and to purchase.read more
JPG, PNG, GIF, TIFF… There are so many file formats to choose from, when is it suitable to use which? See the pros and cons of these file types.read more
Headquarters maintain the heart of the brand. They are the center where the brand identity is secured and managed. The biggest challenge lies in consistent branding and consistent communication globally.read more
Sounds quite similar, doesn’t it? Although these management forms are often referred to as the same term, there is a distinction between the two.read more
Digitalization in the museum industry is increasing rapidly. Saving all those assets into a digital format brings a set of challenges that need to be overcome before major improvements can be made.read more
Digitalization is wrapping its arms rapidly around many industries. Cultural organizations see this change coming, trying to expand their brand online to reach new audiences, locally and abroad. Museums and other cultural institutions will have to embrace this change and all opportunities and challenges that accompany it.read more
Managing numerous files and assets can be a difficult undertaking, especially if it’s done by multiple co-workers. Rather than fully relying on the hierarchy of the files and (unclear) names to find what you are looking for, improve your searchability with metadata and tags.read more
What do all great brands have in common? They are instantly recognized. According to Pardot, the authenticity of content is the most influential factor in following a brand. Furthermore, authentic content is 2x more impactful than a brand’s market position. How do you build and sustain this authenticity?read more
Technical writers are the bridge between man and technology. Not surprisingly, we often refer to technical writers as technical communicators nowadays. Which one of the two are you? What can you do to turn static information into interactive content?read more
June 15th Sabern kicked off the first edition of the Adobe Technical Communication Customer Day at their head office in the Hague, the Netherlands. See the recap and aftermovie.read more
When digital images become part of the public domain, the rules for copyright start to blur. How do you ensure that images are safe for use on the web?
Are you really using all available tools to manage your Social Media posts? Find out why you should add DAM to your list to take your marketing strategy to the next level!
When implemented correctly, Digital Asset Management strengthens and empowers your brand. It quickens the marketing process, ensures consistency in all marketing material and decreases the chance of incorrect information. We’ll explain what Digital Asset Management entails and what the frequently used terms in DAM-software are.
Implementing an efficient workflow system can be quite challenging and sometimes even frustrating. Different colleagues have different priorities. Plus if you have a lot of ad hoc work activities, long-term projects tend to be forgotten. So what is the best way to improve everyone’s productivity and keep everyone’s workflow going?
Adobe InDesign: it’s a graphic designer’s haven for creating and editing digital publications such as brochures, magazines or folders. But designers tend to be scarce and so is their time. Luckily, recent technology allows us the possibility to create relatively easy designs ourselves. Therefore, we can leave the important projects to the super creative minds, cause it is no longer necessary to turn to the designer for every little task.
Over the years Digital Asset Management, or DAM, is continuing to play a bigger role in the careers of marketers. And for a good reason. With DAM, marketers don’t have to be the ‘brand identity guardian’ all the time and therefore have more time to do what they do best: creating content.
2016 has been a busy year for the developers of Sabern. We continued to strengthen our product Brandifyer with features that save time on content management.
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