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The blog for the marketers and product managers, about marketing, design automation, Product Information Management and Digital Asset Management.

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Centralizing marketing in Europe

Headquarters maintain the heart of the brand. They are the center where the brand identity is secured and managed. The biggest challenge lies in consistent branding and consistent communication globally.

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Centralizing marketing in Europe

Headquarters maintain the heart of the brand. They are the center where the brand identity is secured and managed. The biggest challenge lies in consistent branding and consistent communication globally.

Best of Both Worlds – Digital Archiving for museums with Digital Asset Management

Digitalization is wrapping its arms rapidly around many industries. Cultural organizations see this change coming, trying to expand their brand online to reach new audiences, locally and abroad. Museums and other cultural institutions will have to embrace this change and all opportunities and challenges that accompany it.

Welcome to the Content Jungle

Managing numerous files and assets can be a difficult undertaking, especially if it’s done by multiple co-workers. Rather than fully relying on the hierarchy of the files and (unclear) names to find what you are looking for, improve your searchability with metadata and tags.

Digitalisation in Aviation

The influential, US-based Aviation Week Network recently quoted Warren Buffett as stating that the aviation industry is leaving a century of economic hardship and is set towards sustained profitability. Yet, a sustained upholding of profitability in a dynamic field, such as aviation, requires growth.

Brand Identity Checker Top 5 Websites

We ran 100 websites through our Brand Identity Checker, curious to find out how the greatest brands score in terms of consistency. See our top 5!